Entries in magic (1)

9:58PM

How 1UP gave all of us an extra life

ast Thursday, ironically following the coattails of Sony’s PlayStation 4 reveal and welcome to the gaming public, that very same public was then struck with some unceremoniously tragic news concerning the departure of a certain website. Recently, Ziff Davis Media purchased IGN and all of the properties/brands that were associated with it from News Corp., which soon lead to the almost too familiar and yet oddly poetic turn of misfortunate events to follow. This storm wasn’t just simply a layoff. No, it was a tempest that claimed the entire brand, and 1UP.com is nearing its end.

Where we’ve seen magazines come and go, and other major publications continuing to struggle despite certain consolidation measures taken with brands and editorial talent, 1UP was still among the few bastions of video game journalism that placed focus on the enthusiast and community aspects of the interactive medium. I have blog on 1UP still, though I never followed up with any proper blogs after doing some house cleaning on my page, I was grateful for the new home 1UP gave and kept busy there – Press Pause Radio. All of us here at PPR owe more than a debt of gratitude to the brand, and I’d like to take a moment to talk about why.

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